A book is most successful at telling a story when all components work together toward a single effect. So why is it that we expect words and images to be used to artistic purpose, but rarely demand the same of the binding? To many the binding provides—at most—an additional surface on which to compose visual elements. This strikes me as an opportunity lost. The deep, expressive qualities of a binding are to be found not just on its surface, but in its form, material, and movement. When these integrally support the text and imagery there is a synergistic effect, and the impact is potent.
—Daniel E. Kelm